| CRICOS Code | 093090A |
| Full Time | 3 years |
| Part Time | 6 years (Domestic students only – see below) |
| Units | 24 |
| Campus | Level 16, 233 Castlereagh Street, Sydney 2000
Level 1, West, 237 Ryrie Street, Geelong Victoria 3220 |
| ILETS Academic | 6.0 overall with no band less than 6.0 |
| Delivery mode | Blended
Face-to-face |
| Outcome | Bachelor of Business (Marketing) (BBus(Mkt)) |
Graduates with a Bachelor of Business (Marketing) are ready for many different positions in business. The degree gives you the business skills to engage and influence clients, develop brand loyalty, understand and operate in the contemporary communications landscape, and execute strategic marketing campaigns.
Graduates will be prepared for success in contemporary organisations and prepared to take on the industry’s trends, responsibilities, needs and opportunities.
| CLO1 | Critically analyse relevant concepts so as to understand how the practice of business and related professions in the global marketplace |
| CLO2 | Demonstrate interrelationships between business and related disciplines |
| CLO3 | Locate and critically evaluate relevant data and literature to address business problems via a research approach |
| CLO 4 | Apply critical and creative thinking to address issues in business |
| CLO 5 | Convey information clearly and fluently in high-quality written and oral form appropriate to the intended audience |
| CLO 6 | Demonstrate and critically reflect on how individuals work in teams in a business environment in an inclusive manner |
| CLO 7 | Critically analyse business decisions in terms of ethical practice and social responsibility |
| CLO 8 | Develop an understanding of the drivers of purchase decision making |
| CLO 9 | Appreciate the need to take into consideration the impact of proposed actions on all involved stakeholders and not only on shareholders |
| CLO 10 | Apply technical and professional skills necessary to operate effectively in business and related |
| GA1 | Communicate effectively in a diverse range of professional or community context |
| GA 2 | Complete work tasks and assignments independently or as an effective member of multidisciplinary teams |
| GA 3 | Engage in and value life-long learning leading to the enhancement of professional knowledge and skills |
| GA 4 | Are information and technology literate |
| GA 5 | Respond appropriately to a changing workforces, cultures and values reflecting a global work environment |
| GA 6 | Demonstrate critical thinking, problem solving and decision-making abilities essential to contributing soundly to the resolution of issues confronting organisations |
| GA 7 | Facilitate intellectual curiosity |
| GA 8 | Act in an ethical manner in all aspects of professional life. |
The Bachelor of Business (Marketing) is accredited by the Tertiary Education Quality and Standards Agency:
The CRICOS-registered duration is 156 weeks or 3 years of full-time study (6 semesters). Please note the part time mode is not available to a holder of a student visa, who is not a citizen of Australia or New Zealand, or who is not an Australian permanent resident, or who is a temporary resident of Australia.
For domestic students the course is 3 years full-time or 6 years part-time.
| Credit Points | Prerequisites | ||
| ACC100 | Principles of Accounting | 6 | Nil |
| ACC101 | Information Management Systems | 6 | ACC100 |
| ECO100 | Principles of Economics | 6 | Nil |
| GBU100 | Business Communications | 6 | Nil |
| LAW100 | Business Law | 6 | Nil |
| MGT100 | Introduction to Management | 6 | Nil |
| MKT100 | Introduction to Marketing | 6 | Nil |
| STT100 | Introductory Statistics | 6 | Nil |
| ACC203 | Management Accounting | 6 | ACC100 |
| FIN200 | Business Finance | 6 | ACC100, STT100 |
| HRM200 | Introduction to Human Resource Management | 6 | MGT100 |
| MKT200 | Organisational Behaviour | 6 | MKT100 |
| MKT201 | Services Marketing | 6 | MKT100 |
| MKT202 | Marketing Research | 6 | MKT100, STT100 |
| MKT300 | Integrated Marketing Communications | 6 | MKT100 |
| MKT301 | B2B Marketing | 6 | MKT100 |
| MKT302 | Digital Marketing | 6 | MKT100 |
| MKT303 | International Marketing | 6 | MKT100 |
| BUS300 | Applied Capstone Project | 6 | 96 credit points |
| MGT200 | Organisational Behaviour | 6 | MGT100 |
| MGT201 | Strategic Management | 6 | MGT100 |
| MGT300 | Managing Organisational Change | 6 | MGT100 |
| MGT301 | Leadership | 6 | MGT100 |
| MGT303 | Entrepreneurship | 6 | MGT100 |
| TOTAL CREDIT POINTS 144 | |||
| Accounting and Marketing Degrees | |
| Operating system | Windows 10, 11 |
| Mac OS 10.12 Sierra, 10.13 High Sierra, 10.14 Mojave, or 10.15 Catalina | |
| Browser | Safari, Chrome, and Firefox – current version |
| Microsoft Edge – latest version | |
| Internet Explorer – current or immediately previous version | |
| Computer and processor | 1 GHZ or faster x86 or 64-bit processor with SSE2 instruction set |
| Memory | 8 GB RAM (64-bit) |
| Disk space | Minimum 500 gigabytes (GB) |
| Monitor resolution | 1024 x 768 |
| Type | Explanation |
| Blended | Delivered partially on campus and partially online |
| Face to Face | This is delivered at level 16, 233 Castlereagh street Sydney and
Level 1, West, 237 Ryrie Street, Geelong Victoria 3220 |
The Institute uses authentic assessment principles that may include practical exercises, case studies, presentations, reports, online simulations, essays, and examinations. These may include being done under invigilation.
To obtain a Bachelor of Business (Marketing), candidates are required to successfully complete all 24 units. Not all units are offered each semester. If you complete the 8 100 level units with the Institute (either at the Institute or with Advanced Standing that does not exceed 50% (4 units) of the 100 level units), you will be eligible to obtain a Diploma of Business.
Young people with business degrees get work in almost every industry, improving businesses and advancing their own careers.
Graduates can gain employment in accounting practices, medium and large corporations, the public sector and NGOs (non-government organisations).
The Bachelor of Business (Marketing) prepares you for employment in:
Applicants who are 21 years of age or over who have not completed Year 12, or its equivalent may gain entry to a course by addressing one of the following entry requirements:
Applicants applying under special admission categories will be required to attend an interview with the Dean to assess the applicant’s capacity for higher education studies. The applicant should submit a portfolio of prior and current academic and professional work prior to the interview to assist in the assessment process.
The criteria used by the Dean when approving applicants for admission into a course under special or alternative admission arrangements include:
Language proficiency
English Language Test results are valid for two years from the date of the results up to the date of commencement at the Institute. The most recent test supersedes ALL previous tests.
The Institute has enforceable requirements in relation to attendance. Further details are provided at Item 20 of the Terms and Conditions.
Granting credit for prior learning ensures that students commence study at a level that appropriately recognises their prior learning experiences and are not required to repeat equivalent learning successfully undertaken in another context. Process for applying for Advance Standing (credit) can be found in the Advanced Standing Policy and Procedure
For further information please contact:
Polytechnic Institute Australia Pty Ltd
CRICOS: 03535M
TEQSA provider number: PRV14049
ABN: 34 145 333 795
Head office and postal address
Level 16, 233 Castlereagh St Sydney NSW 2000
Level 1, West, 237 Ryrie Street, Geelong Victoria 3220
Ph: (+612) 8319 8202
Email: info@pia.edu.au