Bachelor of Business (Marketing)

Bachelor of Business (Marketing) 093090A

CRICOS Code 093090A
Full Time 3 years
Part Time 6 years (Domestic students only – see below)
Units 24
Campus Level 16, 233 Castlereagh Street, Sydney 2000
ILETS Academic 6.0 overall with no band less than 6.0
Delivery mode Face-to-face
Outcome Bachelor of Business (Marketing) (BBus(Mkt))

Course Description

Graduates with a Bachelor of Business (Marketing) are ready for many different positions in business. The degree gives you the business skills to engage and influence clients, develop brand loyalty, understand and operate in the contemporary communications landscape, and execute strategic marketing campaigns.

Graduates will be prepared for success in contemporary organisations and prepared to take on the industry’s trends, responsibilities, needs and opportunities.

Career Outcomes

Young people with business degrees get work in almost every industry, improving businesses and advancing their own careers.

Graduates can gain employment in accounting practices, medium and large corporations, the public sector and NGOs (non-government organisations).

The Bachelor of Business (Marketing) prepares you for employment in:

  • Advertising
  • eMarketing
  • International Marketing
  • Consumer and Marketing Research
  • Marketing Strategy


The Bachelor of Business (Marketing) is accredited by the Tertiary Education Quality and Standards Agency:

Course Learning Outcomes

CLO1 Critically analyse relevant concepts so as to understand how the practice of business and related professions in the global marketplace
CLO2 Demonstrate interrelationships between business and related disciplines
CLO3 Locate and critically evaluate relevant data and literature to address business problems via a research approach
CLO 4 Apply critical and creative thinking to address issues in business
CLO 5 Convey information clearly and fluently in high-quality written and oral form appropriate to the intended audience
CLO 6 Demonstrate and critically reflect on how individuals work in teams in a business environment in an inclusive manner
CLO 7 Critically analyse business decisions in terms of ethical practice and social responsibility
CLO 8 Develop an understanding of the drivers of purchase decision making
CLO 9 Appreciate the need to take into consideration the impact of proposed actions on all involved stakeholders and not only on shareholders
CLO 10 Apply technical and professional skills necessary to operate effectively in business and related

Graduate Attributes

GA1 Communicate effectively in a diverse range of professional or community context
GA 2 Complete work tasks and assignments independently or as an effective member of multidisciplinary teams
GA 3 Engage in and value life-long learning leading to the enhancement of professional knowledge and skills
GA 4 Are information and technology literate
GA 5 Respond appropriately to a changing workforces, cultures and values reflecting a global work environment
GA 6 Demonstrate critical thinking, problem solving and decision-making abilities essential to contributing soundly to the resolution of issues confronting organisations
GA 7 Facilitate intellectual curiosity
GA 8 Act in an ethical manner in all aspects of professional life.

Course Structure

  ACC100 Principles of Accounting
  ICT100 Information Management Systems ACC100 Principles of Accounting
  STT100 Statistics for Business
  GBU100 Professional Business Communication
  MGT100 Introduction to Management
  LAW100 Business Law
  ECO100 Economics for Business
MKT100 Marketing Practice
  FIN200 Business Finance ACC100 Principles of Accounting
STT100 Statistics for Business
  MKT202 Researching the Market MKT100 Marketing Practice
STT100 Statistics for Business
  MKT200 The Behaviour of Consumers MKT 100 Marketing Practice
  ACC203 Management Accounting ACC100 Principles of Accounting
ICT100 Information Management Systems
  MKT201 Marketing Services MKT 100 Marketing Practice
  GBU200 Business Ethics and Corporate Social Responsibility
  MGT200 Organisational Behaviour MGT100 Introduction to Management
  MGT201 Strategic Management MGT100 Introduction to Management
  MKT300 Communicating with the Marketplace MKT 100 Marketing Practice
  MGT301 Leadership MGT100 Introduction to Management
  MGT300 Managing Organisational Change MGT100 Introduction to Management
  MKT301 Marketing to Business MKT 100 Marketing Practice
  MKT302 e-business Marketing MKT 100 Marketing Practice
  MKT303 International Marketing MKT 100 Marketing Practice
  MGT303 Leadership MGT100 Introduction to Management
  MKT304 Marketing Capstone MGT100 Introduction to Management
MKT201 Researching the Market

Exit Outcomes

To obtain a Bachelor of Business (Marketing), candidates are required to successfully complete all 24 units. Not all units are offered each semester. If you complete the 8 100 level units with the Institute (either at the Institute or with Advanced Standing that does not exceed 50% (4 units) of the 100 level units), you will be eligible to obtain a Diploma of Business.

International Student Duration

The CRICOS-registered duration is 156 weeks or 3 years of full-time study (6 semesters). Please note the part time mode is not available to a holder of a student visa, who is not a citizen of Australia or New Zealand, or who is not an Australian permanent resident, or who is a temporary resident of Australia.

Domestic Student Duration

For domestic students the course is 3 years full-time or 6 years part-time.

Delivery Method

Face-to-face on campus.

Assessment Methods

The Institute uses authentic assessment principles that may include practical exercises, case studies, presentations, reports, online simulations, essays, and examinations. These may include being done under invigilation.

Entry Requirements

  • Successful completion of an Australian senior secondary qualification (or recognised equivalent) with the equivalent of a minimum Australian Tertiary Admission Rank (ATAR) of 60 and
    • NSW (or equivalent) Band 4 Standard English; and
    • NSW (or equivalent) Band 3 Advanced Mathematics; or
    • NSW (or equivalent) Band 4 Standard 2 Mathematics.
  • An equivalent secondary qualification overseas that also meets the mathematics requirement above; or
  • An accredited Tertiary Preparation Program or a Foundation Year Program offered by an accredited Australian provider that also meets the mathematics requirement above; or
  • One year of completed accredited full-time study at a registered institution of tertiary education at AQF level 5 or above that also meets the mathematics requirement above.

Language Requirements

Language proficiency

  • IELTS Academic: 6.5 with no band less than 6.0; or
  • TOEFL: 575 or better; or
  • TOEFL IBT (International Benchmark Test): 91 or better; or
  • TOEFL CBT (Computer Based Test): 235 or better; or
  • Academic PTE (Pearson Test of English): 58 or better; or
  • Cambridge English: CAE and CPE (from 2015): 176 or better; or
  • General Certificate of Education (GCE): A Levels with a C or better in English; or
  • KITE: all bands B2 with a result greater than 450 in each band; or
  • Duolingo: overall 115 with no band less than 110.

English Language Test results are valid for two years from the date of the results up to the date of commencement at the Institute. The most recent test supersedes ALL previous tests.

Attendance Requirements

The Institute has enforceable requirements in relation to attendance. Further details are provided at Item 20 of the Terms and Conditions.


The course fees (per semester) are indicated below and are based on a standard full-time study load and duration. Your course fees and duration may vary if you have applied for and been granted Advanced Standing. Tuition fees may increase during your studies. Students are advised in advance of any increase in tuition fees being implemented.