Bachelor of Business (Marketing)

Bachelor of Business (Marketing) 093090A

Key Facts

CRICOS Code 093090A
Full Time 3 years
Part Time6 years (Domestic only)
Units 24
Campus Level 16, 233 Castlereagh Street, Sydney 2000

Level 1, West, 237 Ryrie Street, Geelong Victoria 3220

ILETS Academic6.0 overall with no band less than 6.0
Delivery mode Blended

Face-to-face

Outcome Bachelor of Business (Marketing) (BBus(Mkt))

Course Description

Graduates with a Bachelor of Business (Marketing) are ready for many different positions in business. The degree gives you the business skills to engage and influence clients, develop brand loyalty, understand and operate in the contemporary communications landscape, and execute strategic marketing campaigns.

Graduates will be prepared for success in contemporary organisations and prepared to take on the industry’s trends, responsibilities, needs and opportunities.

Course Learning Outcomes

CLO1Critically analyse relevant concepts so as to understand how the practice of business and related professions in the global marketplace
CLO2Demonstrate interrelationships between business and related disciplines
CLO3Locate and critically evaluate relevant data and literature to address business problems via a research approach
CLO 4Apply critical and creative thinking to address issues in business
CLO 5Convey information clearly and fluently in high-quality written and oral form appropriate to the intended audience
CLO 6Demonstrate and critically reflect on how individuals work in teams in a business environment in an inclusive manner
CLO 7Critically analyse business decisions in terms of ethical practice and social responsibility
CLO 8Develop an understanding of the drivers of purchase decision making
CLO 9Appreciate the need to take into consideration the impact of proposed actions on all involved stakeholders and not only on shareholders
CLO 10Apply technical and professional skills necessary to operate effectively in business and related

Graduate Attributes

GA1Communicate effectively in a diverse range of professional or community context
GA 2Complete work tasks and assignments independently or as an effective member of multidisciplinary teams
GA 3Engage in and value life-long learning leading to the enhancement of professional knowledge and skills
GA 4Are information and technology literate
GA 5Respond appropriately to a changing workforces, cultures and values reflecting a global work environment
GA 6Demonstrate critical thinking, problem solving and decision-making abilities essential to contributing soundly to the resolution of issues confronting organisations
GA 7Facilitate intellectual curiosity
GA 8Act in an ethical manner in all aspects of professional life.

Accreditation

The Bachelor of Business (Marketing) is accredited by the Tertiary Education Quality and Standards Agency:

International Student Duration

The CRICOS-registered duration is 156 weeks or 3 years of full-time study (6 semesters). Please note the part time mode is not available to a holder of a student visa, who is not a citizen of Australia or New Zealand, or who is not an Australian permanent resident, or who is a temporary resident of Australia.

Domestic Student Duration

For domestic students the course is 3 years full-time or 6 years part-time.

Course Structure

Course CodeCourse TitleCredit PointsPrerequisites
ACC100Principles of Accounting6Nil
ICT100Information Management Systems6ACC100
ECO100Principles of Economics6Nil
GBU100Business Communications6Nil
LAW100Business Law6Nil
MGT100Introduction to Management6Nil
MKT100Introduction to Marketing6Nil
STT100Introductory Statistics6Nil
ACC203Management Accounting6ACC100
FIN200Business Finance6ACC100, STT100
HRM200Introduction to Human Resource Management6MGT100
MKT200The Behaviour of Consumer6MKT100
MKT201Services Marketing6MKT100
MKT202Marketing Research6MKT100, STT100
MGT200Organisational Behaviour6MGT100
MGT201Strategic Management6MGT100
MKT300Integrated Marketing Communications6MKT100
MKT301B2B Marketing6MKT100
MKT302Digital Marketing6MKT100
MKT303International Marketing6MKT100
MKT304Marketing Capstone696 credit points
MGT300Managing Organisational Change6MGT100
MGT301Leadership6MGT100
MGT303Entrepreneurship6MGT100

TOTAL CREDIT POINTS: 144

Device Specifications

Accounting and Marketing Degrees
Operating systemWindows 10, 11
 Mac OS 10.12 Sierra, 10.13 High Sierra, 10.14 Mojave, or 10.15 Catalina
 BrowserSafari, Chrome, and Firefox – current version
 Microsoft Edge – latest version
Internet Explorer – current or immediately previous version
Computer and processor1 GHZ or faster x86 or 64-bit processor with SSE2 instruction set
Memory8 GB RAM (64-bit)
Disk spaceMinimum 500 gigabytes (GB)
Monitor resolution1024 x 768

Delivery Method

Type Explanation
BlendedDelivered partially on campus and partially online
Face to FaceThis is delivered at level 16, 233 Castlereagh street Sydney and

Level 1, West, 237 Ryrie Street, Geelong Victoria 3220

Assessment Methods

The Institute uses authentic assessment principles that may include practical exercises, case studies, presentations, reports, online simulations, essays, and examinations. These may include being done under invigilation.

Exit and Career Outcomes

Exit Outcomes

To obtain a Bachelor of Business (Marketing), candidates are required to successfully complete all 24 units. Not all units are offered each semester. If you complete the 8 100 level units with the Institute (either at the Institute or with Advanced Standing that does not exceed 50% (4 units) of the 100 level units), you will be eligible to obtain a Diploma of Business.

Career Outcomes

Young people with business degrees get work in almost every industry, improving businesses and advancing their own careers.

Graduates can gain employment in accounting practices, medium and large corporations, the public sector and NGOs (non-government organisations).

The Bachelor of Business (Marketing) prepares you for employment in:

  • Advertising
  • eMarketing
  • International Marketing
  • Consumer and Marketing Research
  • Marketing Strategy

Entry Requirements

  • Successful completion of an Australian senior secondary qualification (or recognised equivalent) with the equivalent of a minimum Australian Tertiary Admission Rank (ATAR) of 60 and
    • NSW (or equivalent) Band 4 Standard English; and
    • NSW (or equivalent) Band 3 Advanced Mathematics; or
    • NSW (or equivalent) Band 4 Standard 2 Mathematics.
  • An equivalent secondary qualification overseas that also meets the mathematics requirement above; or
  • An accredited Tertiary Preparation Program or a Foundation Year Program offered by an accredited Australian provider that also meets the mathematics requirement above; or
  • One year of completed accredited full-time study at a registered institution of tertiary education at AQF level 5 or above that also meets the mathematics requirement above.

International Students

  • Students who have not completed an Australian Year 12 qualification may be admitted into the program through the flexible entry mode.
    • An equivalent secondary qualification overseas; or
    • An accredited Tertiary Preparation Program or a Foundation Year Program offered by an Australian university; or
    • One year of successful full-time study in an accredited course at a university or other higher education provider; or
    • Admission to candidature for an undergraduate degree at an Australian university

Special/Alternative Admission Arrangements

Applicants who are 21 years of age or over who have not completed Year 12, or its equivalent may gain entry to a course by addressing one of the following entry requirements:

  1. Successful completion of a Special Tertiary Admissions Test administered by a tertiary admissions centre; or
  2. Submission of a portfolio of prior and current academic and professional work; or

Applicants applying under special admission categories will be required to attend an interview with the Dean to assess the applicant’s capacity for higher education studies. The applicant should submit a portfolio of prior and current academic and professional work prior to the interview to assist in the assessment process.

The criteria used by the Dean when approving applicants for admission into a course under special or alternative admission arrangements include:

      • capacity to pursue tertiary studies;
      • motivation to pursue tertiary studies in the discipline of the chosen course;
      • demonstrated potential for academic studies based on the applicant’s portfolio;
      • relevant professional and industry experience; and
      • specific consideration of access issues for ATSI’s.

Language Requirements

Language proficiency

  • IELTS Academic: 6.5 with no band less than 6.0; or
  • TOEFL: 575 or better; or
  • TOEFL IBT (International Benchmark Test): 91 or better; or
  • TOEFL CBT (Computer Based Test): 235 or better; or
  • Academic PTE (Pearson Test of English): 58 or better; or
  • Cambridge English: CAE and CPE (from 2015): 176 or better; or
  • General Certificate of Education (GCE): A Levels with a C or better in English; or
  • KITE: all bands B2 with a result greater than 450 in each band; or
  • Duolingo: overall 115 with no band less than 110.

English Language Test results are valid for two years from the date of the results up to the date of commencement at the Institute. The most recent test supersedes ALL previous tests.

Attendance Requirements

The Institute has enforceable requirements in relation to attendance. Further details are provided at Item 20 of the Terms and Conditions.

Advance Standing

Granting credit for prior learning ensures that students commence study at a level that appropriately recognises their prior learning experiences and are not required to repeat equivalent learning successfully undertaken in another context. Process for applying for Advance Standing (credit) can be found in the Advanced Standing Policy and Procedure

Further Information

For further information please contact:

Polytechnic Institute Australia Pty Ltd

CRICOS: 03535M

TEQSA provider number: PRV14049

ABN: 34 145 333 795

Head office and postal address

Level 16, 233 Castlereagh St Sydney NSW 2000

Level 1, West, 237 Ryrie Street, Geelong Victoria 3220

Ph: (+612) 8319 8202

Email: info@pia.edu.au