Bachelor of Business (Marketing)

Bachelor of Business (Marketing) 093090A

CRICOS Code 093090A
Full Time 3 years
Part Time 6 years (Domestic students only – see below)
Units 24
Campus Level 16, 233 Castlereagh Street, Sydney 2000
IELTS 6.0 overall with no band less than 6.0
Delivery mode Face-to-face
Outcome Bachelor of Business (Marketing) (BBus(Mkt))

About Bachelor of Business (Marketing)

Course Description

The Bachelor of Business is the generalist degree of our age, opening job opportunities in a wide range of businesses, all around the world.
Graduates with a Bachelor of Business (Marketing) are ready for many different positions in business. The degree gives you the business skills to engage and influence clients, develop brand loyalty, understand and operate in the contemporary communications landscape, and execute strategic marketing campaigns.
Graduates will be prepared for success in contemporary organisations and prepared to take on the industry’s trends, responsibilities, needs and opportunities.

Career Outcomes

Young people with business degrees get work in almost every industry, improving businesses and advancing their own careers.
Graduates can gain employment in accounting practices, medium and large corporations, the public sector and NGOs (non-government organisations).

The Bachelor of Business (Marketing) prepares you for employment in:

  • Advertising
  • eMarketing
  • International Marketing
  • Consumer and Marketing Research
  • Marketing Strategy


The Bachelor of Business (Marketing) is accredited by the Tertiary Education Quality and Standards Agency:

Course Learning Outcomes

Having successfully completed the Bachelor of Networking and Telecommunications, you should be able to:

  1. Critically analyse relevant concepts so as to understand how the practice of business and related professions in the global marketplace
  2. Demonstrate interrelationships between business and related disciplines
  3. Locate and critically evaluate relevant data and literature to address business problems via a research approach
  4. Apply critical and creative thinking to address issues in business
  5. Convey information clearly and fluently in high-quality written and oral form appropriate to the intended audience
  6. Demonstrate and critically reflect on how individuals work in teams in a business environment in an inclusive manner
  7. Critically analyse business decisions in terms of ethical practice and social responsibility
  8. Develop an understanding of the drivers of purchase decision making
  9. Appreciate the need to take into consideration the impact of proposed actions on all involved stakeholders and not only on shareholders
  10. Apply technical and professional skills necessary to operate effectively in business and related

Course Structure




ACC100 Principles of Accounting

ICT100 Information Management Systems ACC100 Principles of Accounting

STT100 Statistics for Business

GBU100 Professional Business Communication

MGT100 Introduction to Management
LAW100 Business Law
ECO100 Economics for Business
MKT100 Marketing Practice
FIN200 Business Finance ACC100 Principles of Accounting
STT100 Statistics for Business
MKT202 Researching the Market MKT100 Marketing Practice
STT100 Statistics for Business
MKT200 The Behaviour of Consumers MKT 100 Marketing Practice
ACC203 Management Accounting ACC100 Principles of Accounting
ICT100 Information Management Systems
MKT201 Marketing Services MKT 100 Marketing Practice
GBU200 Business Ethics and Corporate Social Responsibility
MGT200 Organisational Behaviour MGT100 Introduction to Management

MGT201 Strategic Management MGT100 Introduction to Management
MKT300 Communicating with the Marketplace MKT 100 Marketing Practice
MGT301 Leadership MGT100 Introduction to Management
MGT300 Managing Organisational Change MGT100 Introduction to Management
MKT301 Marketing to Business MKT 100 Marketing Practice
MKT302 e-business Marketing MKT 100 Marketing Practice
MKT303 International Marketing MKT 100 Marketing Practice
MGT303 Leadership MGT100 Introduction to Management
MKT304 Marketing Capstone MGT100 Introduction to Management
MKT201 Researching the Market
Exit Outcomes

To obtain a Bachelor of Business (Marketing), candidates are required to successfully complete all 24 units. Not all units are offered each semester. If you complete the 8 100 level units with the Institute (either at the Institute or with Advanced Standing that does not exceed 4 of the 100 level units), you will be eligible to obtain a Diploma of Business.

International Student Duration

The CRICOS-registered duration is 156 weeks or 3 years of full-time study (6 semesters). Please note the part time mode is not available to a holder of a student visa, who is not a citizen of Australia or New Zealand, or who is not an Australian permanent resident, or who is a temporary resident of Australia.

Domestic Student Duration

For domestic students the course is 3 years full-time or 6 years part-time.

Delivery Method

Face-to-face on campus.

Assessment Methods

The Institute uses authentic assessment principles that may include practical exercises, case studies, presentations, reports, online simulations, essays, and examinations. These may include being done under invigilation.

Entry Requirements
  • Completion of Year 12, or equivalent, with a minimum ATAR of 60 AND
  • NSW (or equivalent) Band 4 Standard English; and
  • NSW (or equivalent) Band 3 Advanced Mathematics; or
  • NSW (or equivalent) Band 4 Standard 2 Mathematics.; or
  • An equivalent secondary qualification overseas that also meets the mathematics requirement above; or
  • An accredited Tertiary Preparation Program or a Foundation Year Program offered by an accredited Australian provider that also meets the mathematics requirement above; or
  • One year of completed accredited full-time study at a registered institution of tertiary education at AQF level 5 or above that also meets the mathematics requirement above.
English Language Proficiency Requirements

Students whose first language is not English, must demonstrate competency in the English language. English proficiency can be demonstrated by providing certified evidence of an International English Language Testing System (IELTS) test result (or equivalent alternative test result, as follows), issued no more than two (2) years prior to date of application:

IELTS                           International English Language Testing System: Academic version

TOEFL iBT                  Test of English as a Foreign Language: Internet-based Test

PTE Academic           Pearson Test of English Academic

C1A                              Cambridge English C1 Advanced (previously CAE or Cambridge English: Advanced)

C2P                              Cambridge English C2 Proficiency (previously CPE or Cambridge English: Proficiency)

OET                              Occupational English Test

KITE                              Kaplan International Tools for English

Duolingo*                   Duolingo English Test (temporary alternative test for applicants from China)

IELTS Academic 6.0 6.0 6.0 6.0 6.0
TOEFL iBT 83 13 21 12 18
PTE Academic 58 50 50 50 50
C1A 180 169 169 169 169
C2P 180 169 169 169 169
OET C+ C+ C/C+ C/C+
KITE B2 B2 (>450) B2 (>450) B2 (>450) B2 (>450)
Duolingo* 115 110 110 110 110

Note that the most recent attempt at any language proficiency test supersedes any previous attempts or requirements

Other acceptable evidence of English proficiency includes:

  • Successful completion of an AQF Level 5 Diploma or above with at least two (2) years of full-time study in English at an Australian registered vocational or higher education.

The date of application for admission must not be 2 or more years from the date of the test result. If the applicant has undertaken multiple tests, then the most recent test will be the only result considered.