| CRICOS Code | 093090A |
| Full Time | 3 years |
| Part Time | 6 years (Domestic students only – see below) |
| Units | 24 |
| Campus | Level 16, 233 Castlereagh Street, Sydney 2000 |
| ILETS Academic | 6.0 overall with no band less than 6.0 |
| Delivery mode | Face-to-face |
| Outcome | Bachelor of Business (Marketing) (BBus(Mkt)) |
Course Description
Graduates with a Bachelor of Business (Marketing) are ready for many different positions in business. The degree gives you the business skills to engage and influence clients, develop brand loyalty, understand and operate in the contemporary communications landscape, and execute strategic marketing campaigns.
Graduates will be prepared for success in contemporary organisations and prepared to take on the industry’s trends, responsibilities, needs and opportunities.
Career Outcomes
Young people with business degrees get work in almost every industry, improving businesses and advancing their own careers.
Graduates can gain employment in accounting practices, medium and large corporations, the public sector and NGOs (non-government organisations).
The Bachelor of Business (Marketing) prepares you for employment in:
- Advertising
- eMarketing
- International Marketing
- Consumer and Marketing Research
- Marketing Strategy
Accreditation
The Bachelor of Business (Marketing) is accredited by the Tertiary Education Quality and Standards Agency:
Course Learning Outcomes
| CLO1 | Critically analyse relevant concepts so as to understand how the practice of business and related professions in the global marketplace |
| CLO2 | Demonstrate interrelationships between business and related disciplines |
| CLO3 | Locate and critically evaluate relevant data and literature to address business problems via a research approach |
| CLO 4 | Apply critical and creative thinking to address issues in business |
| CLO 5 | Convey information clearly and fluently in high-quality written and oral form appropriate to the intended audience |
| CLO 6 | Demonstrate and critically reflect on how individuals work in teams in a business environment in an inclusive manner |
| CLO 7 | Critically analyse business decisions in terms of ethical practice and social responsibility |
| CLO 8 | Develop an understanding of the drivers of purchase decision making |
| CLO 9 | Appreciate the need to take into consideration the impact of proposed actions on all involved stakeholders and not only on shareholders |
| CLO 10 | Apply technical and professional skills necessary to operate effectively in business and related |
Graduate Attributes
| GA1 | Communicate effectively in a diverse range of professional or community context |
| GA 2 | Complete work tasks and assignments independently or as an effective member of multidisciplinary teams |
| GA 3 | Engage in and value life-long learning leading to the enhancement of professional knowledge and skills |
| GA 4 | Are information and technology literate |
| GA 5 | Respond appropriately to a changing workforces, cultures and values reflecting a global work environment |
| GA 6 | Demonstrate critical thinking, problem solving and decision-making abilities essential to contributing soundly to the resolution of issues confronting organisations |
| GA 7 | Facilitate intellectual curiosity |
| GA 8 | Act in an ethical manner in all aspects of professional life. |
Course Structure
| UNIT CODE | UNIT NAME | PREREQUISITES | |
| YEAR 1 | |||
| ACC100 | Principles of Accounting | ||
| ICT100 | Information Management Systems | ACC100 Principles of Accounting | |
| STT100 | Statistics for Business | ||
| GBU100 | Professional Business Communication | ||
| MGT100 | Introduction to Management | ||
| LAW100 | Business Law | ||
| ECO100 | Economics for Business | ||
| MKT100 | Marketing Practice | ||
| YEAR 2 | |||
| FIN200 | Business Finance | ACC100 Principles of Accounting STT100 Statistics for Business |
|
| MKT202 | Researching the Market | MKT100 Marketing Practice STT100 Statistics for Business |
|
| MKT200 | The Behaviour of Consumers | MKT 100 Marketing Practice | |
| ACC203 | Management Accounting | ACC100 Principles of Accounting ICT100 Information Management Systems |
|
| MKT201 | Marketing Services | MKT 100 Marketing Practice | |
| GBU200 | Business Ethics and Corporate Social Responsibility | ||
| MGT200 | Organisational Behaviour | MGT100 Introduction to Management | |
| MGT201 | Strategic Management | MGT100 Introduction to Management | |
| YEAR 3 | |||
| MKT300 | Communicating with the Marketplace | MKT 100 Marketing Practice | |
| MGT301 | Leadership | MGT100 Introduction to Management | |
| MGT300 | Managing Organisational Change | MGT100 Introduction to Management | |
| MKT301 | Marketing to Business | MKT 100 Marketing Practice | |
| MKT302 | e-business Marketing | MKT 100 Marketing Practice | |
| MKT303 | International Marketing | MKT 100 Marketing Practice | |
| MGT303 | Leadership | MGT100 Introduction to Management | |
| MKT304 | Marketing Capstone | MGT100 Introduction to Management MKT201 Researching the Market |
|
Exit Outcomes
To obtain a Bachelor of Business (Marketing), candidates are required to successfully complete all 24 units. Not all units are offered each semester. If you complete the 8 100 level units with the Institute (either at the Institute or with Advanced Standing that does not exceed 50% (4 units) of the 100 level units), you will be eligible to obtain a Diploma of Business.
International Student Duration
The CRICOS-registered duration is 156 weeks or 3 years of full-time study (6 semesters). Please note the part time mode is not available to a holder of a student visa, who is not a citizen of Australia or New Zealand, or who is not an Australian permanent resident, or who is a temporary resident of Australia.
Domestic Student Duration
For domestic students the course is 3 years full-time or 6 years part-time.
Delivery Method
Face-to-face on campus.
Assessment Methods
The Institute uses authentic assessment principles that may include practical exercises, case studies, presentations, reports, online simulations, essays, and examinations. These may include being done under invigilation.
Entry Requirements
- Successful completion of an Australian senior secondary qualification (or recognised equivalent) with the equivalent of a minimum Australian Tertiary Admission Rank (ATAR) of 60 and
- NSW (or equivalent) Band 4 Standard English; and
- NSW (or equivalent) Band 3 Advanced Mathematics; or
- NSW (or equivalent) Band 4 Standard 2 Mathematics.
- An equivalent secondary qualification overseas that also meets the mathematics requirement above; or
- An accredited Tertiary Preparation Program or a Foundation Year Program offered by an accredited Australian provider that also meets the mathematics requirement above; or
- One year of completed accredited full-time study at a registered institution of tertiary education at AQF level 5 or above that also meets the mathematics requirement above.
Language Requirements
Language proficiency
- IELTS Academic: 6.5 with no band less than 6.0; or
- TOEFL: 575 or better; or
- TOEFL IBT (International Benchmark Test): 91 or better; or
- TOEFL CBT (Computer Based Test): 235 or better; or
- Academic PTE (Pearson Test of English): 58 or better; or
- Cambridge English: CAE and CPE (from 2015): 176 or better; or
- General Certificate of Education (GCE): A Levels with a C or better in English; or
- KITE: all bands B2 with a result greater than 450 in each band; or
- Duolingo: overall 115 with no band less than 110.
English Language Test results are valid for two years from the date of the results up to the date of commencement at the Institute. The most recent test supersedes ALL previous tests.
Attendance Requirements
The Institute has enforceable requirements in relation to attendance. Further details are provided at Item 20 of the Terms and Conditions.
Fees
The course fees (per semester) are indicated below and are based on a standard full-time study load and duration. Your course fees and duration may vary if you have applied for and been granted Advanced Standing. Tuition fees may increase during your studies. Students are advised in advance of any increase in tuition fees being implemented.
