Key Facts
| CRICOS Code | 093090A |
| Full Time | 3 years |
| Part Time | 6 years (Domestic only) |
| Units | 24 |
| Campus | Sydney, Parramatta, Geelong, Melbourne |
| IELTS Academic | 6.0 overall with no band less than 6.0 |
| Delivery mode | Blended Face-to-face |
| Outcome | Bachelor of Business (BBus) |
Course Description
Graduates with a Bachelor of Business are ready for many different positions in business. The degree gives you the business skills to engage and influence clients, develop brand loyalty, understand and operate in the contemporary communications landscape, and execute strategic marketing campaigns.
Graduates will be prepared for success in contemporary organisations and prepared to take on the industry’s trends, responsibilities, needs and opportunities.
Course Learning Outcomes
| CLO1 | Critically analyse relevant concepts so as to understand how the practice of business and related professions in the global marketplace |
| CLO2 | Demonstrate interrelationships between business and related disciplines |
| CLO3 | Locate and critically evaluate relevant data and literature to address business problems via a research approach |
| CLO 4 | Apply critical and creative thinking to address issues in business |
| CLO 5 | Convey information clearly and fluently in high-quality written and oral form appropriate to the intended audience |
| CLO 6 | Demonstrate and critically reflect on how individuals work in teams in a business environment in an inclusive manner |
| CLO 7 | Critically analyse business decisions in terms of ethical practice and social responsibility |
| CLO 8 | Develop an understanding of the drivers of purchase decision making |
| CLO 9 | Appreciate the need to take into consideration the impact of proposed actions on all involved stakeholders and not only on shareholders |
| CLO 10 | Apply technical and professional skills necessary to operate effectively in business and related |
Graduate Attributes
| GA1 | Communicate effectively in a diverse range of professional or community context |
| GA 2 | Complete work tasks and assignments independently or as an effective member of multidisciplinary teams |
| GA 3 | Engage in and value life-long learning leading to the enhancement of professional knowledge and skills |
| GA 4 | Are information and technology literate |
| GA 5 | Respond appropriately to a changing workforces, cultures and values reflecting a global work environment |
| GA 6 | Demonstrate critical thinking, problem solving and decision-making abilities essential to contributing soundly to the resolution of issues confronting organisations |
| GA 7 | Facilitate intellectual curiosity |
| GA 8 | Act in an ethical manner in all aspects of professional life. |
Accreditation
The Bachelor of Business (Marketing) is accredited by the Tertiary Education Quality and Standards Agency:
International Student Duration
The CRICOS-registered duration is 156 weeks or 3 years of full-time study (6 semesters). Please note the part time mode is not available to a holder of a student visa, who is not a citizen of Australia or New Zealand, or who is not an Australian permanent resident, or who is a temporary resident of Australia.
Domestic Student Duration
For domestic students the course is 3 years full-time or 6 years part-time.
Course Structure
Bachelor of Business
| Unit Code | Unit Title | Credit Points | Prerequisites |
|---|---|---|---|
| ACC100 | Principles of Accounting | 6 | Nil |
| ACC101 | Information Management Systems | 6 | ACC100 |
| ECO100 | Principles of Economics | 6 | Nil |
| GBU100 | Business Communications | 6 | Nil |
| LAW100 | Business Law | 6 | Nil |
| MGT100 | Introduction to Management | 6 | Nil |
| MKT100 | Introduction to Marketing | 6 | Nil |
| STT100 | Introductory Statistics | 6 | Nil |
| ACC203 | Management Accounting | 6 | ACC100 |
| FIN200 | Business Finance | 6 | ACC100,STT100 |
| MGT201 | Strategic Management | 6 | MGT100 |
| MKT200 | Consumer Behaviour | 6 | MKT100 |
| HSM201 | Revenue and Profit Management | 6 | AC100 |
| HRM200 | Human Resource Management | 6 | Nil |
| BUS301 | International Business | 6 | ACC100, MKT100 |
| BUS300 | Applied Capstone Project | 6 | 96 credit points |
| PLUS | 8 General Electives | 48 | |
| TOTAL CREDIT POINTS | 144 |
Bachelor of Business with a specialisation in Marketing
| Unit Code | Unit Title | Credit Points | Prerequisites |
|---|---|---|---|
| ACC100 | Principles of Accounting | 6 | Nil |
| ECO100 | Principles of Economics | 6 | Nil |
| GBU100 | Business Communications | 6 | Nil |
| LAW100 | Business Law | 6 | Nil |
| MGT100 | Introduction to Management | 6 | Nil |
| MKT100 | Introduction to Marketing | 6 | Nil |
| STT100 | Introductory Statistics | 6 | Nil |
| MKT200 | Consumer Behaviour | 6 | MKT100 |
| MKT204 | Brand Management | 6 | MKT200 |
| MKT205 | Retail Marketing | 6 | MKT204 |
| MKT300 | Integrated Marketing Communications | 6 | MKT200 |
| MKT302 | Digital Marketing & AI | 6 | MKT300 |
| MKT306 | Marketing Data Analytics | 6 | STT100, MKT302 |
| MKT308 | Strategic Marketing | 6 | MKT300 |
| MKT309 | Services Marketing | 6 | MKT300 |
| BUS300 | Applied Capstone Project – Marketing Plan | 6 | 96 credit points |
| PLUS | 8 General Electives | 48 | |
| TOTAL CREDIT POINTS | 144 |
Bachelor of Business with a specialisation in Hospitality Management
| Course Code | Course Title | Credit Points | Prerequisites |
| ACC100 | Principles of Accounting | 6 | Nil |
| ECO100 | Principles of Economics | 6 | Nil |
| GBU100 | Business Communications | 6 | Nil |
| HRM200 | Human Resource Management | 6 | Nil |
| LAW100 | Business Law | 6 | Nil |
| MGT100 | Introduction to Management | 6 | Nil |
| MKT100 | Introduction to Marketing | 6 | Nil |
| MKT200 | Consumer Behaviour | 6 | MKT100 |
| MKT204 | Brand Management | 6 | MKT200 |
| MKT309 | Services Marketing | 6 | MKT300 |
| HSM100 | Introduction to Hospitality Management | 6 | Nil |
| HSM200 | Hospitality Operations | 6 | HSM100 |
| HSM201 | Revenue and Profit Management | 6 | ACC100 |
| HSM300 | Managing the Hospitality Experience | 6 | HSM200, MKT200 |
| HSM301 | Innovation in Hospitality Events and Services | 6 | HSM200, HSM201, MKT200 |
| HSM302 | Capstone – Hospitality Management Simulation | 6 | HSM200, HSM201 |
| PLUS | 8 General Electives | 48 | |
| TOTAL CREDIT POINTS | 144 |
Device Specifications
| Windows | macOS | |||
| Minimum | Recommended / Better | Minimum | Recommended / Better | |
| Version | Windows 11 (latest version) | Windows 11 (latest version) | macOS (latest supported release, or one previous) | macOS (most current major release) |
| Processor | Intel i5 (≥2.0 GHz) / AMD Ryzen 5 | Intel i7 (≥2.0 GHz) / AMD Ryzen 7 | Apple M1 chip (or later) | Apple M2 or M3 chip |
| Memory (RAM) | 8 GB | 16 GB | 8 GB | 16 GB |
| Storage | 256 GB SSD | 512 GB SSD | 256 GB SSD | 512 GB SSD |
| Battery life | 4 hrs (under normal use) | 6–8 hrs (under normal use) | 4 hrs (under normal use) | 8–10 hrs (under normal use) |
| Wi-Fi | 802.11ac (Wi-Fi 5) with 2×2 MIMO | 802.11ax (Wi-Fi 6/6E) with 2×2 MIMO | Wi-Fi 6 (802.11ax) with 2×2 MIMO | Wi-Fi 6E / Wi-Fi 7 with 2×2 MIMO |
| Webcam & Audio | Built-in webcam, microphone, and speakers | Built-in webcam, microphone, and speakers | Built-in webcam, microphone, and speakers | Built-in webcam, microphone, and speakers |
Delivery Method
| Type | Explanation |
| Blended | Delivered partially on campus and partially online |
| Face to Face | This is delivered at: • Level G, 98–104 Goulburn Street, Sydney NSW 2000, Australia • 107 George St, Parramatta NSW 2150 Australia • Level 1 / 237 Ryrie St, Geelong VIC 3220 Australia • 363 King St, West Melbourne VIC 3003 Australia |
Assessment Methods
The Institute uses authentic assessment principles that may include practical exercises, case studies, presentations, reports, online simulations, essays, and examinations. These may include being done under invigilation.
Exit and Career Outcomes
Exit Outcomes
To obtain a Bachelor of Business, candidates are required to successfully complete all 24 units. Not all units are offered each semester. If you complete the 8 100 level units with the Institute (either at the Institute or with Advanced Standing that does not exceed 50% (4 units) of the 100 level units), you will be eligible to obtain a Diploma of Business.
Career Outcomes
Young people with business degrees get work in almost every industry, improving businesses and advancing their own careers.
Graduates can gain employment in accounting practices, medium and large corporations, the public sector and NGOs (non-government organisations).
The Bachelor of Business (Marketing) prepares you for employment in:
- Advertising
- eMarketing
- International Marketing
- Consumer and Marketing Research
- Marketing Strategy
Entry Requirements
- Successful completion of an Australian senior secondary qualification (or recognised equivalent) with the equivalent of a minimum Australian Tertiary Admission Rank (ATAR) of 60 and
- NSW (or equivalent) Band 4 Standard English; and
- NSW (or equivalent) Band 3 Advanced Mathematics; or
- NSW (or equivalent) Band 4 Standard 2 Mathematics.
- An equivalent secondary qualification overseas that also meets the mathematics requirement above; or
- An accredited Tertiary Preparation Program or a Foundation Year Program offered by an accredited Australian provider that also meets the mathematics requirement above; or
- One year of completed accredited full-time study at a registered institution of tertiary education at AQF level 5 or above that also meets the mathematics requirement above.
International Students
- Students who have not completed an Australian Year 12 qualification may be admitted into the program through the flexible entry mode.
- An equivalent secondary qualification overseas; or
- An accredited Tertiary Preparation Program or a Foundation Year Program offered by an Australian university; or
- One year of successful full-time study in an accredited course at a university or other higher education provider; or
- Admission to candidature for an undergraduate degree at an Australian university
Special/Alternative Admission Arrangements
Applicants who are 21 years of age or over who have not completed Year 12, or its equivalent may gain entry to a course by addressing one of the following entry requirements:
- Successful completion of a Special Tertiary Admissions Test administered by a tertiary admissions centre; or
- Submission of a portfolio of prior and current academic and professional work; or
Applicants applying under special admission categories will be required to attend an interview with the Dean to assess the applicant’s capacity for higher education studies. The applicant should submit a portfolio of prior and current academic and professional work prior to the interview to assist in the assessment process.
The criteria used by the Dean when approving applicants for admission into a course under special or alternative admission arrangements include:
- capacity to pursue tertiary studies;
- motivation to pursue tertiary studies in the discipline of the chosen course;
- demonstrated potential for academic studies based on the applicant’s portfolio;
- relevant professional and industry experience; and
- specific consideration of access issues for ATSI’s.
Language proficiency
- IELTS Academic: 6.0 with no band less than 6.0; or
- TOEFL: 575 or better; or
- TOEFL IBT (International Benchmark Test): 91 or better; or
- TOEFL CBT (Computer Based Test): 235 or better; or
- Academic PTE (Pearson Test of English): 50 or better; or
- Cambridge English: CAE and CPE (from 2015): 176 or better; or
- General Certificate of Education (GCE): A Levels with a C or better in English; or
- KITE: all bands B2 with a result greater than 450 in each band; or
- Duolingo: overall 115 with no band less than 110.
English Language Test results are valid for two years from the date of the results up to the date of commencement at the Institute. The most recent test supersedes ALL previous tests.
Attendance Requirements
The Institute has enforceable requirements in relation to attendance. Further details are provided at Item 20 of the Terms and Conditions.
Advance Standing
Granting credit for prior learning ensures that students commence study at a level that appropriately recognises their prior learning experiences and are not required to repeat equivalent learning successfully undertaken in another context. Process for applying for Advance Standing (credit) can be found in the Credit and Recognition of Prior Learning Policy and Procedure
Fees
Domestic Students:
You are a domestic student if you are an Australian citizen or permanent resident, New Zealand citizen, or Australian humanitarian visa holder. Your course will be a full Fee-paying place. This is noted in the Letter of Offer. You can also find the annual course cost on our Courses and Fees page or on the web page for your course under fees are based on a standard full-time study load and duration. Your course fees and duration may vary if you have applied for and been granted Advanced Standing. Tuition fees may increase during your studies. Students are advised in advance of any increase in tuition fees being implemented.
Full Fee-Paying Places:
A full fee-paying place is where you pay the full (unsubsidised) tuition fee for your course. Eligible students can defer the payment of their tuition fees through the FEE-HELP scheme.
International Students:
If you’re an international student, you can find the annual course cost in Australian dollars (AUD$) on our Courses and Fees page or on the web page for your course under fees are based on a standard full-time study load and duration. Your course fees and duration may vary if you have applied for and been granted Advanced Standing. Tuition fees may increase during your studies. Students are advised in advance of any increase in tuition fees being implemented.
How to Apply
Further Information
For further information please contact:
Polytechnic Institute Australia Pty Ltd
CRICOS: 03535M
TEQSA provider number: PRV14049
ABN: 34 145 333 795
Head office and postal address:
Level G, 98–104 Goulburn Street, Sydney NSW 2000
107 George St, Parramatta NSW 2150
363 King Street, West Melbourne VIC 3003
Level 1, West, 237 Ryrie Street, Geelong VIC 3220
Phone: +61 (2) 8319 8202
Email: info@pia.edu.au
